But these days I’m considering a bumper sticker for pure logistical reasons. The other day I nearly loaded my groceries into someone else’s car. I need an identifier, a red flashing arrow that says, “Savage, this is your car!” I need something that makes my dirty, winter-worn, silver 2006 Subaru Outback stand out from all the other dirty, winter-worn, silver 2006 Subaru Outbacks in Missoula. I could get one of those MisSOULa bumper stickers, I thought. But it would not help my car stand out because if there is anything more ubiquitous in Missoula than having a Subaru, it’s have a MisSOULa sticker on the back window of your Subaru. I was having this little conversation in my head as I pushed my empty cart back to the store and realized then that this scenario sounded like an episode out of Portlandia, the sketch comedy — quickly becoming a cult classic — that pokes gentle, loving fun at the smug, elite, sanctimonious side of the city of Portland.